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Red is the color of passion, energy and action

Red is a warm and powerful color. It ties us to our most physical needs and our will to survive. It exudes a powerful energy that is impossible to ignore. If you follow me on Instagram, you can tell that red has been my color for the past few months. Many people have assumed that this is my favorite color. Truth is, I don't have a "favorite" color. I just go through phases where I feel connected and empowered by a certain color (also evident in my Instagram feed.) Anyone who knows me can understand why I love the color red after reading this post on the psychology behind the color. I am a very passionate person that exudes a powerful and rebellious energy all around. Red looks good on my skin tone because my undertones are warm. This is the first look in a series of color theories I am working on in collaboration with my photographer and good friend Lizzy. Each look will embody a different color and emotion. I hope you enjoy!

Red & General Traits
Red signifies positive traits such as determination, strength, courage, power, passion, energy and speed, assertiveness, confidence, spontaneity. It can stimulate the appetite (often used by restaurants for this reason.) It can also stimulate sexual and lustful energy. 

On the not so positive side, the color red is often associated with anger, short-temper, ruthlessness, rebellion, violent, brutal, resentful, tiring, and domineering.

It's suggested to keep a good balance of the color around you. Too much of it and we become irritated and angry. Too little of it and we tend to feel fearful, manipulative, and super cautious.

Personality Color Red

According to studies, your personality color can be closely associated with your favorite color. However, you may find that you relate to the personality color of a different color. Personality colors are ties between a person's characteristics, attitudes, and actions which are also seen as traits of a certain color. Red personalities are the pioneers of the world. They are go-getters and entrepreneurs who like to be the first to discover new physical realms. Red's are always in a hurry and seldom procrastinate. They don't see the pointing putting off something for tomorrow if it can be done today. They are not afraid to pursue their goals and biggest dreams and they maintain a lively passion for life and adventure. 

Personality color red's are hard workers and don't mind getting their hands dirty. Although they do not always make for great bosses because of their aggressive and domineering attitudes. They act impulsively and out of anger, it is important to think before reacting. Although they do react and get worked up quickly, they get over it just as fast once they let the anger out of their system as they tend to not hold grudges. Red's have a vast need for power and control, which is tied to our most basic survival instincts. People with the personality color red often have an overactive ego and a heightened sense of self worth which can come off as condescending to other people.

The deepest need for a personality color red is for physical satisfaction and achievement. They are more "worldly" than spiritual and need to experience life through the five senses.

Red & Fashion

The color red takes on many different meanings depending on the cultural, historical and physical context it is being used. It is a contradicting color that is both associated with love and warmth (Christmas, Valentine's Day) but also danger and fury. It can stimulate life but also symbolize the loss of life.

In Eastern cultures such as China red is the color for good luck. Although times are changing and many Chinese brides now wear white, it is traditionally the color for weddings. In Indian culture it symbolizes purity and is often used in their wedding gowns. In South Africa, red is symbolic of mourning. In U.S. politics, Red is the Republican Party. If you're "in the red" on Wall Street, you're at a loss of money. In Jamaica, if you're red, that means you're drunk. Worldwide, the color of Communism is red.

A pop of red in just the right place is smart in some cases. I.e. One red accent in an otherwise neutral room draws the eye; a red lip with an all black or all white outfit adds just the right amount of energy to draw the eye.

After reading this do you think of the color red differently? Do you relate to the personality traits associated with the color? Do you oppose them? Do you see how you can use the color to your advantage both personally and professionally? Let me know what you think in the comments below! 

Stay tuned for the next color in our COLOR PSYCHOLOGY series!

Photography by Elizabeth Malave

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