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COLOR STUDY: MELLOW YELLOW


YELLOW
is the color of the mind, the intellect and happiness





Yellow & General Traits

The color yellow relates to acquired knowledge. It resonates with the left (or logic) side of the brain, stimulating our mental faculties and creating mental agility and perception.

Being the lightest hue of the spectrum, the color psychology of yellow is uplifting and illuminating. It  offers hope, happiness, cheerfulness and fun. It inspires original thought and inquisitiveness. Yellow is the best color to create enthusiasm for life and can awaken greater confidence and optimism.

Yellow is non-emotional, coming from the head rather than the heart. It is related to the ego and our sense of self worth, to how we feel about ourselves and how we are perceived by others.

If you are going through a lot of change in your life you may find you can't tolerate the color yellow very well - this will usually pass. It just means that you are having trouble coping with all the changes at the moment and yellow vibrates too fast for you, making you feel stressed. Introduce green or a soft orange into your life for a while to balance and restore your energies.

On the negative side, yellow can be critical and judgemental, being overly analytical, being impatient and impulsive. It can also be non-emotional and lack compassion.





Personality Color Yellow

Yellow is the practical thinker, not the dreamer. It is creative from a mental aspect, the color of new ideas, helping us find new ways of doing things. You use your mind to achieve goals rather than your physical energy.

Yellow is the great communicator and loves to talk. Yellow is the color of the networker and journalist, all working and communicating on a mental level. Yellow is the scientist, constantly analyzing, looking at both sides before making a decision; methodical and decisive. Yellow is the entertainer, the comic, the clown.

Yellow personalities have a strong independent streak in them, and are selective with your choise of friends, keeping a small group of close and like-minded friends rather than being involved in team events or large social gatherings.

Your deepest need is for logical order in your everyday life and to be able to express your individuality by using your logical mind to inspire and create new ideas.






Yellow & Fashion

Yellow has many different meanings in cultures around the world. In Western cultures yellow symbolizes happiness, joy, hope, cowardice, caution and hazardous substances. In Eastern cultures yellow is sacred and imperial. In China it is a masculine color. In India it is the symbol of a merchant.    In Egypt it is the color of mourning. In Japan, yellow is the color of courage, beauty and refinement, aristocracy and cheerfulness. In France, it is the color of jealousy.

In business, yellow is a great color for children's products, particulary combined with other bright primary or secondary colors. It is stimulating to their mind and their creativity.
For many leisure products, particularly those that promote playful and fun activities, yellow is a beneficial color. It will enhance the promotion of any fun and entertainment businesses. It is also huge in the food industry as it stimulates the appetite, especially when used in conjuction with other warm color such as red or orange.
Apart from the above types of businesses, in general it is best to use yellow as a highlight color - too much can cause agitation and anxiety, particularly with older people. Avoid its use where you are trying to impart a message of stability.
In fashion, yellow is a huge color for 2018. This punchy color possesses an energetic spirit and delivers a seriously playful pop of character – cutting through expected mid-tones. It is perfect to add as a pop of color in accessories or even a statement piece like a yellow coat.



What I'm Wearing: 
Calvin Klein Mustard Yellow Pea Coat (Thrifted) // Black Mid-Rise Jeans (F21)
Black Lycra Sock Booties (Steve Madden) // Nike SF AF1 Black/Gum Sole (Foot Locker)

Photography by Elizabeth Malave
Photos Retouched by me.

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XOXO,
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